Imagine if your favourite app was wiped from the app store and ceased to exsist. The news that Vine will be discontinued over the next few monthsleft me in shock. I was surprised to discover that I was emotionally attached to this app, and so to have that suddenly taken away had me feeling as though I had lost something. Now you're probably thinking, "Katie, get over yourself, it's a bloody mobile app." and I couldn't agree with you more, but let me explain to you why I was so invested in this app.
For me, Vine offered an alternative to YouTube which I used to spend endless hours on. But around a year ago I noticed that YouTube videos were getting longer and longer. What's more, the number of advertisements seemed to increase and this tainted otherwise good content. Alot of YouTubers came under fire for their inconspicuous use of product placement. YouTube has not long launched it's subscription service YouTube Red which some of my favourtie YouTubers such as Pewdiepie pioneered. At this point I became disenfranchised, because of these reasons and because I had less time to enjoy the videos whilst I was studying for my A Levels.
Vine seemed a lot more humble. There are constant stories about how much so and so YouTuber earns (often millions, if they're to be believed) and fair play to them. And whilst product placement isn't at all rare on Vine, Viners seemed merely interested in making good content which made their audience laugh.
It's also a perference based on the time it takes to consume the videos. Six second videos?! That's like having an instant pay off in terms of how long it takes to for a punchline to be delivered. One Viner, Miel Bredouw, tweeted yesterday about how creating one Vine made her write one of her jokes to fit the six second time contraint. It also means that I don't have to dedicate too much of my time and what's more, there's instant gratification because the laughs come quicker.
Some very funny and talented have come out of Vine (Kent's own Arron Crascall, Daz Black, Chris Merberger and Caleb City to name a few of my favourites). We were rooting for them and were invested in their lives. Their immediate reaction to the news yesterday was one of shock but also reasurance for fans like me- many of them directed fans towards their other social media platforms. Of course, we can catch up with them on Twitter, Facebook, Instagram and Snapchat- many Viners are also YouTubers- but now this central community is gone and the Viner is extinct.
Perhaps we took Vine forgranted. Although the company-which is owned by Twitter- didn't specify why they were closing, it was probably because it wasn't profitable enough. However, perhaps it is also our fault for not investing enough in the service.
Next year, we will look back and say "Remember that funny vine?" and I will internally sob.