Now that we are four days into the new year it seems only right that I dampen the mood and bring people’s high spirits back down to Earth. For many, the new year is a new start. “New Year, New Me” may well be the most commonly and in fact, incorrectly used phrase in the history of the English language. Why does the new year mean you will be any more motivated to succeed than you were last year? As an Arsenal fan, I know that this is folly.